Technology advancement has brought about a revolution in the medical industry and it has led to significant growth of the sector. Robust technology in the medical field is considered as the main pillar in the present times due to its effective role in delivering high-end and swift healthcare services.
The pharma industry is all about discovering, developing, producing, and marketing pharmaceutical drugs for using them as medications to cure and vaccinate patients from various kinds of ailments.
The Pharma industry is evolving rapidly and is filled with innovations and technological developments. Here is a glimpse of the top five trending technologies in the pharma industry that are driving its growth-
⦁ Application of AI (Artificial Intelligence) in the healthcare industry
Artificial Intelligence enables finding patients for clinical trials and letting them further find pharma companies for their treatment. It also smoothens the customer chatbots service that allows patients to instantly resolve their queries regarding medicines, treatment, and payment.
Various Artificial Intelligence (AI) tools also assist in providing positive results to patients. It offers digital healthcare solutions with better outcomes and advanced treatments. Artificial Intelligence-based technology keeps a good track of a patient’s health conditions, from monitoring the body temperature, pulse, and various other activities that help decrease the burden of the medical professionals and also ensures that the individual’s stats are under constant check.
⦁ Virtual detailing or E detailing or Remote detailing
During the pandemic, remote detailing hugely increased and is one of the ways of brand communication for pharmaceutical companies.
A medical device called In-Contro MR digitizes promotional content and can be accessed through mobile, laptop, etc. which makes it more interactive for HCPs. You can simply connect with your doctor and get your health queries solved through a webcam via this technology of virtual detailing.
It is accessible for face-to-face meetings, web meetings, digital marketing campaigns, etc., and provides satisfactory services to healthcare professionals.
⦁ Digital or Online consultation– Telemedicine & Telehealth
Telehealth played an important role in connecting patients with the doctors for consultation. Telemedicine is an advanced method of health care and proved to be extremely helpful during pandemics. It is a health-related service and the information reaches through telecommunication technologies and electronic information.
It enables doctors to treat patients remotely and allows patients to connect with doctors and seek advice despite the geographical barriers using a smartphone or computer.
Undoubtedly, it’s a new horizon in the public health domain and has helped boost the pharma industry.
⦁ A non – invasive patient screening or Predictive Diagnostics
A Predictive diagnostics or non-invasive screening provides a risk score for patients. It significantly reduces the negative impact and prevents the problems of the medical providers.
Predictive Diagnostics can help to detect any early signs and symptoms of a patient’s health conditions in the general ward or ICU ) Intensive care unit and also identify if the person at home is at risk and to save them from hospital admission.
One of the recent technological trends, it is eventually picking up the pace and is changing the face of the pharma biz in India.
⦁ E-learning in healthcare
E-learning is a well-accepted and upcoming technology in the pharma industry. It is reliable and helpful for healthcare practitioners as it upskills and reskills them along with updating them about the newly introduced trends in the medical industry.
Owing to the ever-evolving scenario of the healthcare segment in India especially the telehealth and pharma industry, there has been a huge demand for medical-specific e-learning courses.
Not only is e-learning cost-effective but helps extend the required knowledge and practical exposure with reference to the latest technological development in the medical industry. It offers the perfect platform for medical professionals to invest in upskilling or reskilling themselves for their personal and professional growth.
The government is making all the possible efforts to extend high-end and accessible medical facilities to all the people across the country.
The future of the pharma industry looks brighter with emerging technologies like Artificial Intelligence and virtual detailing. People are now well aware of advanced technologies and are making good use of their availability.
With the introduction of numerous technological innovations, the country and the world is heading towards a healthy and happy future of human existence.
By Hiren Dhuvad, Founder & CEO, Indigital Technologies
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