Pharma companies to follow ethical marketing practices: PM

"It was a very positive discussion and the PM was really interested to know how the government can support growth," an executive present in the meeting said.

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Medicine
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PM Modi meets chiefs of top pharma companies, asks them to follow ethical marketing practices

NEW DELHI: Prime Minister Narendra Modi met chiefs of top pharma companies, hospitals and medical device makers to deliberate on issues and future roadmap for progress.

The meeting comes amid concerns related to unpredictable regulatory environment impacting growth and unethical manufacturing and marketing practices maligning the image of local pharmaceutical and healthcare industry.

Also read: Pharma Cos Seek hike in drug rates

Meeting attended by Top Pharma Cos.

The meeting was attended by top executives from the industry including Pankaj Patel of Zydus Cadila, Sudhir Mehta of Torrent, Rajiv Modi of Cadila Pharma, Habil Khorakiwala from Wockhardt.

Shobana Kamineni, executive vice chairperson of Apollo Hospitals, Satish Reddy from Dr Reddy’s Laboratories and Pavan Choudary representing Medical Technology Association of India, sources said.

It was organised by Invest India – the national investment promotion and facilitation agency.

Sources said the deliberations included compliance with ethical marketing practices, regulatory structure and boosting investment.

Also read: Importance of patent regime in pharma industry

Follow ethical marketing practices

While the industry executives highlighted that uncertain regulatory environment is posing challenge for companies to plan their business strategy and sought policy interventions to boost investment in R&D, the PM reportedly insisted on companies to follow ethical marketing practices and maintain quality of their products and services.

Sources said Modi also asked industry leaders to ensure the image of industry is not maligned and that interests of patients and consumers are protected.

“It was a very positive discussion and the PM was really interested to know how the government can support growth,” an executive present in the meeting said.

Of late, the government has taken various stringent regulatory measures, especially related to price caps and trade margin rationalisations putting pressure on margins of the industry, particularly hospitals and other trade channels.

Also read: Subsidy on loans for pharmaceutical infrastructure

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