Articles -Pharma & Cosmetics

Face serums – introduction & benefits of using face serum: Part 1

These are packed with various active ingredients and penetrators that take the actives deeper into the desired layers of the skin.

Nidhi Gudwani

May 18, 2022

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Applying cream Cosmetics — Picture: Pixabay

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Nidhi Gudwani

CEO at Skinayu Organics |
Email: nidhi@skinayu.com |
http://www.skinayu.com

Introduction

Serums are new hype in the market that have captured huge attention of the customers. Marketing skills & Social Media strategies have really made huge market for serums.

But is the customer actually aware about Face serum. Here we will discuss various questions related to Face serums in Two parts of the article:

PART I: What is a Face Serum? What are ACTIVE Ingredients? Different benefits of using a Face serum. How to include them in skincare regime?

PART II: How long will they take to show effect? What are the points to be kept in mind while choosing a Face Serum for yourself? Why are they are expensive? should we replace them with other moisturizers or night creams?

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What are face serum?

‘Face serums are topical skincare products that have high percentage of active ingredients with this viscosity. They penetrate deeper into the skin to provide benefits to the skin in lesser time & effectively.’

Face serums are basically a target treatment for the skin as it targets on various skin related problems & solves skin concerns like hyperpigmentation, fine lines, wrinkles, crow’s feet, acne, dehydrated skin dark circles, under eye puffiness etc.

These are packed with various active ingredients and penetrators that take the actives deeper into the desired layers of the skin.

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What are active ingredients?

We often read this word on various skincare products & specially serums. Various skincare products add active ingredients in their formulations but, what are they?

ACTIVE Ingredients are the ingredients that actively work on our skin or hair to target specific concerns related to them.

They are either sourced naturally from plants or created in the laboratory. These ingredients are extracted in suitable environment at particular temperatures in the laboratory to provide maximum benefits on application.

How do we know that which active ingredient is good for which concern? Well, this is the work of a formulator to undergo various studies, researches & literatures attached with every active ingredient.

They also have efficacy data related to them. This data tells the formulators that how many times a product has to be applied to start showing results in given time.

Various skincare companies include these active ingredients in their formulation only after referring all the literatures of these active ingredients.

We often read a line like this on the description column of any product–

“Contains ‘xyz’ which is clinically proven to tone & tighten the skin after regular application in 45 days”

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Benefits of using face serum

There are various benefits of using this magical product into your skincare regime.

1.Quick absorbing

Face serums are formulated to absorb quickly into the skin. This ensures maximum penetration of product into the skin rather get wasted by remaining on the skin surface.

You will get in love with the light & thin viscosity of the serums that quicky goes in the skin without leaving any soapiness & whiteness while massaging.

2.High concentration of active ingredients

Generally face serum is packed with high percentage of ACTIVE Ingredients that targets various skin concerns effectively.

They have combination of active ingredients that not only target a particular skin concern but solves various other issues related with it.

For Eg: A well formulated under eye serum targets not only dark circles but also under eye puffiness, skin tightening around the eye area, hydration & also the dull-tired looking skin due to excessive screen exposure.

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3.Penetrates deeply

Face serum not only absorbs quickly but they also penetrate into the deep layers of skin to target various areas & give maximum efficacy related to this.

They have skin friendly penetrators in the formulation that goes 6-7 layers deeper & replenish the skin with required ingredient.

For Eg: Hyaluronic acid Face Serum that contains Sodium Hyaluronate of molecular size 10 – 50 kDA is known to penetrate deeper into the skin to provide ultimate hydration & boost collagen production.

4.Give quick & effective results

Presence of concentrated actives & extracts shows efficacy on the targeted concern & give results quickly.

The data of efficacy of particular active ingredients tells customer that how effective & quick results a serum is going to give after proper application.

5.Can be easily incorporated in skincare regime

Serums are easy & quick to apply. You just need to apply them on a clean hydrated skin. It just take few second to apply it on face as it absorbs quickly & does not require any preparation.

After washing face with a mild cleanser, hydrate your skin with a face mist & apply a face serum. Its quick and easy.

6.Hydrates skin deeply

Serums also have high percentage of hydrating agents that glides into the skin & replenishes moisture reservoirs in the skin giving a plump & radiant effect to the skin.

Most people with acne faces problem of dehydrated skin. So, a gel technology based serum that has zero % oils but has quiet a good amount of humectants can hydrate an oily skin without causing any breakouts.

How to include face serum in skincare regime?

Face serums must always be applied at night. But, few serums suggest application twice a day. Always read the instruction on the label about how to use & caution to be taken before using any serum.

They have different ways & frequency of using. Few thigs should always be kept in mind before incorporating a Face Serum in your Skincare Regime

Always wash your face with a mild Sulphate free cleanser & a hydrating mist before applying a serum.
To get the maximum efficacy it is important to apply the serum as many times as it is mentioned in HOW TO USE section of the serum.
Never get disheartened, go through the efficacy information given by the company as it will take at least that much time in showing result on your skin. Keep applying it & don’t skip its application. Afterall it’s a regime & not a miracle.
Always apply a moisturizer or face oil over the serum as it will seal the actives & humectants in skin for deeper penetration without any loss in the air.
Always apply the serum in dab-dab way sing fingers do not be harsh with skin.

Skincare products have gone a long way and there has been a several changes in the trends as compare to skincare products in 90’s.

Nowadays, user is more aware & want to gain more knowledge about the products they buy or apply.

Serums are one of the most innovative product in the skincare market as it targets the skin concerns in most effective & quick way in comparison to the traditional moisturisers.

“There are no ugly women, only lazy ones.” – Helena Rubinstein

By NIDHI GUDWANI
Author is CEO at SKINAYU ORGANICS

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